Audience feedback has made a big impact within the development of my music video because without it we would have struggled to gain our target audience's attention this effectively. Through the research we gained an idea of wanting to base our music video around the Indie-Pop genre but without our audience feedback we defiantly wouldn't have had such a confident idea of basing our video around this throughout the development of the video.
If our music video didn't appeal to our target audience then it wouldn't be effective or professional. This also helps us gain more opinions on our work and made people be very critical about it so we could get it created to the best of our ability. This made the production of the video better as it enabled us to be more confident with the decisions we were making as we knew it came partly from our target audience who agreed with what we were doing.
Throughout the course we used a lot of audience feedback including the planning stages where I created a survey on surveymonkey.com to find what people's favorite genre's were to help give me a better insight into finalizing what genre I wanted to create my music video on.
After this we then used it throughout the production of filming and editing so that we could stay on time and complete it to the standard that the target audience would like to see so word of mouth gets around through them potentially telling friends and family so more people view the music video. The evidence below shows this as we got audience feedback throughout to keep their individual needs satisfied with our music video.
There's a variety of different ways in which I conducted my audience research. I used the internet to create online surveys through survey monkey as well as using social media with sites like Facebook and Twitter as I know a huge factor of my target audience (15-21) use these social media sites daily making it easy to get hold of people and advertise the progress I've been making throughout. I only did it twice being at the start to gain more ideas for the production of the video as well as when I had completed the rough cut of the video so that I could gain constructive criticism in order to complete the final completed video to the best of my ability.
As well as this I also showed my music video to Media Studies classes on a regular basis so I could gain a lot of feedback as well as people being able to tell me if they thought it was being improved when they pointed out something that was wrong with the music video before hand. As well as this I went to a couple forms in upper school as the students are 14-16 year olds which meant I was getting a great range of feedback from people aged (14-18) boys and girls which is a big range of my target audience. I also know a few students in year 12 who are taking Media Studies who gave me more constructive criticism with one of the main issues being that the video didn't stick to it's narrative which I then spent time in changing by making the actor show more emotion and adding more scenes for example, him sitting down looking upset with a picture of his dog on his electrical tablet showing his dog is no longer with us.
The first thing I did when I received my audience feedback was to make sure I had it all down in pen and paper so I wouldn't forget the feedback that I had been given, after these improvements were made I then put them onto my blog so that I could show the impact of my target audience and how they've helped me develop my blog dramatically. We had to re-film quite a lot of our recordings though as the camera that we were using was faulty and would only film for a certain amount of time before cutting out which made us a lose a little time which we then had to catch up on.
Through the feedback I gained from the audience a lot of them felt as though the music video was quite sad when they realize that the dog dies which makes it a very emotional video. This response was mainly showed by females but some of the males that we showed the video to also felt quite heart broken from the dog dying which was good as I really wanted to catch some of the male audience to feel emotion as the video contradicts the stereotypical male and conveys the actor in the music video to being emotional and showing his feelings which really helped with the audience feedback.
Another big impact the audience feedback made was on the production of my ancillary tasks. This is because I continuously asked people in my Media Studies class if they thought there was anything I could improve upon within my ancillary tasks which helped me keep updating them and making them to a higher standard such as changing my font type because it didn't link to the genre Indie-Pop that I was trying to achieve as well as also changing images because some of them didn't interest people enough to want to watch the music video if they saw it.
As well as all of this from my audience research I was able to know what the best shot of the music video was which is an Establishing shot when the actor is running with his dog (at Escot church) and we then faded the dog out with the actor on his own showing that the dog has passed away.
Overall I would say that the audience feedback that I received was so important and is what i needed to make my work reach the level I wanted it to fulfill. It helped us especially in the creation of creating the sub-genre Indie-Pop in fulfilling it to help it look professional as well as adhere to the conventions and narrative.
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