This music video has influenced us to create a music video within indie pop as it's creative, different and works really well and looks professional. This music video is created to help entertain her fans more as well as draw in new fans who may have not heard much of her music before.
The pace of the video is quite fast with a lot of fighting as she has a very short temperature and a lot of anger stored up inside of her within the music video, this also conveys the way the media. A lot of editing is also used to help the fighting look realistic and not fake.
This video is the genre of music that we're planning to base and create our music video around because its different, unique and I really like the way in which it's made and think it would be very enjoyable to create an indie pop music video. She is also one of the most popular artists within indie pop music industry at the moment which is why we looked at her videos over other artists because there is more to learn from her.
This music video is mainly aimed towards 16+ males and females. This is because fighting shouldn't be shown in front of children because some may find it distressing to watch as well as start fighting as they may think it is okay to fight as they don't know any better at a young age.
The narrative of this music video fits in well because at the start she is really strong and then throughout the video she becomes very angry and has a very short temper which shows to us that she is sinking in the image of a ship. Smashing objects, ruining clothes and assaulting people. The video is representing Florence + The Machine throughout the whole video as well as another guy who is shown to be her boyfriend? This makes us know that she is heart broken and is hurt especially when she starts to get angry with other people.
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