The pace of this music video is quite slow with Katy at first being crash landed with a guy who doesn't seem to be phased by what has just happened to them both, but Katy seems to be very scarred and shocked at what has just happened to them. Also she is very quick thinking at the start and shows us this from when the guy touches her to take a 'selfie' and she jumps thinking it's a creature in the jungle.
The genre of this music video is pop, we know this immediately when watching the video for a numerous amount of different reasons. The setting is bright and vibrant throughout to show the pop genre as well as help catch the audiences attention. We have still yet decided on what genre we are going to create our music magazine but we're looking into pop as well as indie-pop as they are both popular music genres which we have a high interest in.
The target audience for this music video is aimed towards a large amount of people as pop music is one of the better known genres of music around the world and this music video proves this as it has over a billion views on YouTube. We know that it's a very popular pop music video as well as we are shown that it's the official music video with the 'Vevo' label at the bottom hand side of the screen.
The narrative of this music video fits in really well and professionally with the title of this song 'Roar'. The very first image we see of this music video is a jungle and we all know what the king of a jungle is, 'A lion' and lions 'roar' which makes the audience aware of what this song is going to be based around. Katy also dresses up as a lion which makes us aware that she is the king of the jungle and when she 'Roars' everything around her will be scarred showing her dominance and importance in the jungle.
As far as representation is concerned in this video Katy is always on camera in each scene which makes us know that she is the centre of attention in the video. It also shows that she has made a bigger impact in the jungle than the guy she was with at the start as he gets eaten by a tiger promoting women power showing that she doesn't need a man to survive in the jungle when at the start of the video it shows that she thinks she does.
The work that's been put into this video to create it are: camera work, editing, mise-en-scene and non-diegetic sound not diegetic sound as the music has been edited into this music video. I will have to use all of these techniques properly and effectively in order to make my music video stand and look professional.
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