Here I have done so research on Roland Barthes looking into how he has had such an effect within the media. I have talked about the books he has written as well as the studies he has made and how they have had such an impact on the media.
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Wednesday, 28 September 2016
Codes And Conventions Research
I have conducted some research on codes and conventions defining what they are and what they do in the music industry and the effects they have. I have gone into more depth with the Indie pop and pop genre's as 'Indie pop' is my chosen genre for my music video so I can learn more about the genre helping Olly and I to know what needs to be done in our music video to fulfill this genre.
Tuesday, 13 September 2016
Florence + The machine - Ship To Wreck
This song is called 'Ship To Wreck' by 'Florence + The Machine'.
This music video has influenced us to create a music video within indie pop as it's creative, different and works really well and looks professional. This music video is created to help entertain her fans more as well as draw in new fans who may have not heard much of her music before.
The pace of the video is quite fast with a lot of fighting as she has a very short temperature and a lot of anger stored up inside of her within the music video, this also conveys the way the media. A lot of editing is also used to help the fighting look realistic and not fake.
This video is the genre of music that we're planning to base and create our music video around because its different, unique and I really like the way in which it's made and think it would be very enjoyable to create an indie pop music video. She is also one of the most popular artists within indie pop music industry at the moment which is why we looked at her videos over other artists because there is more to learn from her.
This music video is mainly aimed towards 16+ males and females. This is because fighting shouldn't be shown in front of children because some may find it distressing to watch as well as start fighting as they may think it is okay to fight as they don't know any better at a young age.
The narrative of this music video fits in well because at the start she is really strong and then throughout the video she becomes very angry and has a very short temper which shows to us that she is sinking in the image of a ship. Smashing objects, ruining clothes and assaulting people. The video is representing Florence + The Machine throughout the whole video as well as another guy who is shown to be her boyfriend? This makes us know that she is heart broken and is hurt especially when she starts to get angry with other people.
This music video has influenced us to create a music video within indie pop as it's creative, different and works really well and looks professional. This music video is created to help entertain her fans more as well as draw in new fans who may have not heard much of her music before.
The pace of the video is quite fast with a lot of fighting as she has a very short temperature and a lot of anger stored up inside of her within the music video, this also conveys the way the media. A lot of editing is also used to help the fighting look realistic and not fake.
This video is the genre of music that we're planning to base and create our music video around because its different, unique and I really like the way in which it's made and think it would be very enjoyable to create an indie pop music video. She is also one of the most popular artists within indie pop music industry at the moment which is why we looked at her videos over other artists because there is more to learn from her.
This music video is mainly aimed towards 16+ males and females. This is because fighting shouldn't be shown in front of children because some may find it distressing to watch as well as start fighting as they may think it is okay to fight as they don't know any better at a young age.
The narrative of this music video fits in well because at the start she is really strong and then throughout the video she becomes very angry and has a very short temper which shows to us that she is sinking in the image of a ship. Smashing objects, ruining clothes and assaulting people. The video is representing Florence + The Machine throughout the whole video as well as another guy who is shown to be her boyfriend? This makes us know that she is heart broken and is hurt especially when she starts to get angry with other people.
Enter Sikari - Torn Apart
This music video is called 'Torn Apart' from rock band 'Enter Shikari'.
The style of this music video is very strange and unique because of the editing used as the camera is always recorded downwards with a variety of different rooms some with one person in and other rooms with a group of people inside.
The pace of the video is slow as the camera is always going downwards to give the viewers enough time to see and understand what's happening in each room of the video. All the band members in this music video are dressed in black and play musical instruments like electrical guitars and drums which helps the audience build up that it's a rock genre as well as the lighting of the video being very dark and faded.
We are not intending to do our music video on this genre as it isn't the kind of music that we listen to and enjoy although I am a big fan on the creativity of the music video as it's different and unique with not many music videos using one camera angle throughout a video.
The main audience for this music video is 14-18 year old boys as it is a simple setting and the video addressing itself towards the males more than women. They'll also be trying to gain more fans and popularity from the song which is why the video is quite unique and different compared to other rock music videos.
For the narrative of this music video the song title is 'Torn Apart' and as the camera goes downwards through the different floors we see all of the artists in the band but they're always on their own in each room and never all together in a room showing us as the audience that they're torn apart and not together.
The representation of this music video is to show a group of people torn apart and not together anymore, the lyrics 'sinking' are used a lot and very repetitively with the camera continuously pamming downwards to signify them falling.
The pace of the video is slow as the camera is always going downwards to give the viewers enough time to see and understand what's happening in each room of the video. All the band members in this music video are dressed in black and play musical instruments like electrical guitars and drums which helps the audience build up that it's a rock genre as well as the lighting of the video being very dark and faded.
We are not intending to do our music video on this genre as it isn't the kind of music that we listen to and enjoy although I am a big fan on the creativity of the music video as it's different and unique with not many music videos using one camera angle throughout a video.
The main audience for this music video is 14-18 year old boys as it is a simple setting and the video addressing itself towards the males more than women. They'll also be trying to gain more fans and popularity from the song which is why the video is quite unique and different compared to other rock music videos.
For the narrative of this music video the song title is 'Torn Apart' and as the camera goes downwards through the different floors we see all of the artists in the band but they're always on their own in each room and never all together in a room showing us as the audience that they're torn apart and not together.
The representation of this music video is to show a group of people torn apart and not together anymore, the lyrics 'sinking' are used a lot and very repetitively with the camera continuously pamming downwards to signify them falling.
Katy Perry - Roar
This video has helped give us a good idea of potentially what kind of music video we intend on creating. It's by pop star Katy Perry called 'Roar'.
The pace of this music video is quite slow with Katy at first being crash landed with a guy who doesn't seem to be phased by what has just happened to them both, but Katy seems to be very scarred and shocked at what has just happened to them. Also she is very quick thinking at the start and shows us this from when the guy touches her to take a 'selfie' and she jumps thinking it's a creature in the jungle.
The genre of this music video is pop, we know this immediately when watching the video for a numerous amount of different reasons. The setting is bright and vibrant throughout to show the pop genre as well as help catch the audiences attention. We have still yet decided on what genre we are going to create our music magazine but we're looking into pop as well as indie-pop as they are both popular music genres which we have a high interest in.
The target audience for this music video is aimed towards a large amount of people as pop music is one of the better known genres of music around the world and this music video proves this as it has over a billion views on YouTube. We know that it's a very popular pop music video as well as we are shown that it's the official music video with the 'Vevo' label at the bottom hand side of the screen.
The narrative of this music video fits in really well and professionally with the title of this song 'Roar'. The very first image we see of this music video is a jungle and we all know what the king of a jungle is, 'A lion' and lions 'roar' which makes the audience aware of what this song is going to be based around. Katy also dresses up as a lion which makes us aware that she is the king of the jungle and when she 'Roars' everything around her will be scarred showing her dominance and importance in the jungle.
As far as representation is concerned in this video Katy is always on camera in each scene which makes us know that she is the centre of attention in the video. It also shows that she has made a bigger impact in the jungle than the guy she was with at the start as he gets eaten by a tiger promoting women power showing that she doesn't need a man to survive in the jungle when at the start of the video it shows that she thinks she does.
The work that's been put into this video to create it are: camera work, editing, mise-en-scene and non-diegetic sound not diegetic sound as the music has been edited into this music video. I will have to use all of these techniques properly and effectively in order to make my music video stand and look professional.
The pace of this music video is quite slow with Katy at first being crash landed with a guy who doesn't seem to be phased by what has just happened to them both, but Katy seems to be very scarred and shocked at what has just happened to them. Also she is very quick thinking at the start and shows us this from when the guy touches her to take a 'selfie' and she jumps thinking it's a creature in the jungle.
The genre of this music video is pop, we know this immediately when watching the video for a numerous amount of different reasons. The setting is bright and vibrant throughout to show the pop genre as well as help catch the audiences attention. We have still yet decided on what genre we are going to create our music magazine but we're looking into pop as well as indie-pop as they are both popular music genres which we have a high interest in.
The target audience for this music video is aimed towards a large amount of people as pop music is one of the better known genres of music around the world and this music video proves this as it has over a billion views on YouTube. We know that it's a very popular pop music video as well as we are shown that it's the official music video with the 'Vevo' label at the bottom hand side of the screen.
The narrative of this music video fits in really well and professionally with the title of this song 'Roar'. The very first image we see of this music video is a jungle and we all know what the king of a jungle is, 'A lion' and lions 'roar' which makes the audience aware of what this song is going to be based around. Katy also dresses up as a lion which makes us aware that she is the king of the jungle and when she 'Roars' everything around her will be scarred showing her dominance and importance in the jungle.
As far as representation is concerned in this video Katy is always on camera in each scene which makes us know that she is the centre of attention in the video. It also shows that she has made a bigger impact in the jungle than the guy she was with at the start as he gets eaten by a tiger promoting women power showing that she doesn't need a man to survive in the jungle when at the start of the video it shows that she thinks she does.
The work that's been put into this video to create it are: camera work, editing, mise-en-scene and non-diegetic sound not diegetic sound as the music has been edited into this music video. I will have to use all of these techniques properly and effectively in order to make my music video stand and look professional.
Sunday, 11 September 2016
Brief and Explanation
A2 Brief and choice choice of practical exam
To create the release of an album, to included a promotion video with two of the three features out of:
- A home website page that works efficiently and properly.
- A digipak for the albums release.
- A magazine advertisement for the digipak.
2. A short film which needs to last around 5 minutes long, which may be live action, animated or both, together with two of the following three options:
- A poster for the film.
- A radio trailer for the film.
- A film magazine review page featuring the film
I have decided to do Brief 1 because last year I made a music magazine meaning that I will have a better idea of what I'm doing as I will set the video to a similar genre to my music magazine meaning that I will understand my target audience better by putting more time into my research finding out what they're looking to find in a music video. I also enjoy listening to music a lot more than watching films so will have a bigger interest in creating a music video which will enable me to want to put more work towards it as I will be enjoying what I do.
A digipak is a type of packaging for CD's and DVD's, normally made from cardboard and plastic as they're light and strong to help protect CD's and DVD's. The plastic is transparent which allows you to see through which means that you can put paper with text and images inside the CD against the plastic as it is water proof. This protects the paper which can allow you to promote and add more to the CD to catch potential customers attention which could result in more sales.
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